[box type=”shadow” align=”aligncenter” ]Disclosure: This is a sponsored post.[/box]
The day my son was born was one of the proudest, most amazing days of our lives. As I watched my husband studying his namesake I thought of what the future holds for us all. Although my husband is not of Latin descent, we are both so excited to show our son where he comes from, and the wonderful things his immigrant great grandma taught the family to preserve our Dominican roots. We are taking steps to teach him Spanish and instill a sense of pride in his heritage. Thatâ€™s why when I saw Terra and Chevyâ€™s La Nueva GeneraciÃ³nÂ video campaign it hit close to home. How did they know I was looking for ways to introduce my son to his heritage?
Terraâ€™s father-son adventure inspired me to daydream. To think of all the great things my son and his father will do as he grows. My brain is working overtime thinking of activities that will be fun and help us SHOW him just how much fun being an Afro-Latino is.Â Itâ€™s never too early or too late to have an adventure your Dad.
Terraâ€™s series includes an online experience and an offline tour which follows a father and son as they share their experiences on the road and their different generational points of view.
The program is featured within Terraâ€™s new Hombre Channel and is dedicated to multi-generational U.S. Hispanic men. In addition to the video series, â€œLa Nueva GeneraciÃ³nâ€ by Chevrolet Silverado, the channel includes engaging content about father and son relationships while reconnecting with their roots and their Hispanic heritage.
â€œLa Nueva GeneraciÃ³nâ€ is a content hub, produced by Terra and includes custom photo galleries featuring sports athletes, entertainment celebrities and public figures, who overcame obstacles, persevered and succeeded.
How cool is that?
Check out the first episode Inicia La Aventura and follow the adventures of a father and son rediscovering their roots.
Disclosure: this is a sponsored post. All thoughts & opinions are purely my own.